Adam King, 21, Sunderland, UK

Posted by on Mar 13, 2014 in Your View | No Comments

Adam King YourView 2014
Demanding Diversity in Fashion


Adam King is a Fashion Product & Promotion BA student living in Sunderland, UK. You can contact and follow Adam on Twitter @adzking92, Instagram @adamking92, Pinterest @adzking and Tumblr.

Jeremy Scott

Jeremy Scott

Adam, what is the background of the work you submitted?
I made these drawings because to illustrate something I think is important.

Couture models show perfect figures; perfect smiles; flawless skin, head to toe; glossy hair, not a strand out of place. Fashion male models have abdominals and pectoral muscles carved by the gods, chiselled jaw and eyes of crystal. This is beauty!

Is it really? Does it mean that if you don’t fall into these categories, you are not beautiful? By these standards it is hard to please anyone.
I want to address these misconceptions. Behind this unforgiving fashion machine there are real people: the designers. Fashion designers initiate the cycle that will define beauty for their audience. There is the ‘Versace-girl’ and the ‘Mugler-man’ who fit the beauty defined by the designers. Why is this idea of beauty modelled by one singular group of people handpicked to show a stereotyped beauty?

Nicola Formichetti

Nicola Formichetti

The majority of us don’t look like models; and we can feel alienated by the fashion machine … In fact, most models do not even look like models, without the makeup, airbrushing techniques, and flattering camera angles.

We often forget what the designer themselves look like. These designers we know and love do not look like any of their models. In fact in this world of ‘perfection’ they created they would be referred to as ‘ugly’, ‘weird’ or ‘old’. Like all of us they too have; they should present their fashion on people more like them and us.

What inspires you creatively?
I am inspired by many things, but especially by Lady Gaga. Her clothes and costumes are works of art often made of unconventional and sometimes strange materials. I love her ability to change her whole persona through switching outfit. It must be amazing to wake up and be able to decide to wear whatever you want, put on your clothes and live it! As a designer I want to try and bring this quality to menswear.

The idea of the future also influences my work and I am looking into futurism and technological fabrics.

In fact people inspire me the most. Faces are open books that tell stories; I find this so interesting. I have a real passion for illustrating faces that have real emotion. It is a way to bond with the person, to form a connection.

Gareth Pugh

Gareth Pugh

Donatella Versace

Donatella Versace


Your favourite film of all times?
My favourite film of all time has to be Titanic. Not only is it visually stunning, the love story between Jack and Rose is tragically beautiful.


Your favourite music track or album right now?
Lady Gaga – ARTPOP
An amazing album full of hard electric beats and lots of bass, with catchy but meaningful lyrics.

Your favourite on-line Video?
I love the soundtrack and how the video is cut in time with specific beats for emphasis on transitions between frames, as well as the beautiful over laying of moving textures and shapes.

View from Adam's Window

View from Adam’s Window

Your favourite blog or website for inspiration?
The morbidfashion tumblr is great as it posts a range of really inspirational gothic-related images, from fashion runway shots to movie screenshots.

What is hot or new in the world and/or where you live?
Smart sportswear with elements of traditional tailoring is hot right now.

What does Fashion mean to you?
Fashion is how you live your life, how you express yourself through what you choose to wear.

Your ideal Fashion Project?
My ideal fashion project would involve collaborations with creatives from different areas of trade to embrace the chance to pull the future into the present. Bringing people from areas such as engineering, fabric technology, photographers, architects etc. on board would make for a fantastic experience. I would look for individuals that are open to creativity and experimentation, yet have an ability to form a clear collaborative vision.

How do you imagine your future?
I aim to have my own designer label, showing at fashion week each season.

Adam King

Adam King

Your ideal internship?
My ideal internship would be working alongside designers, assisting with designing collections and learning in depth, the processes of the industry. I would love to work in houses such as Calvin Klein, Abercrombie & Fitch, Givenchy or Dolce and Gabbana.

You wonder…
How is a fashion house established?

Do you have any information on this subject you would like to share on this? Why not tell us in the comment section below.


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