This Couture Shoe Collection designed by artist / designer Benjamin John Hall certainly deserves the YKK sponsored ITS Accessory Award it won this summer.
ITS or International Talent Support is a fashion competition run by Diesel. YKK is the Japanese company which creates 90 per cent of the world’s zips.
In this short film, Benjamin’s collection is presented in a series of allegories inspired by the life cycle. The Amniotic Boots representing birth, the Ascension Wedges life, the NDE Skates death and the Lazarus Wedge resurrection.
In its press release ITS said of this work: ‘Benjamin’s collection explores three enigmatic subjects we will never fully understand. The women’s shoes were originally made for a trilogy of fashion films called “Birth, Life and Death”.
Although not for the faint hearted the short film in which the shoes eventually featured is certainly an effective way to present both brand and product.
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