The role of iconography in the creation of Dior’s iconic image
Christian Dior Museum, latest exhibition: “Dior: The Legendary Images, Great Photographers and Dior” explores the relationship between the fashion house and some of the greatest photographers of the 20th century.
Housed in the designer’s family home in Granville, Normandy, this exhibition follows the 2012 “Stars in Dior” and 2013 “Impressions: Dior.” Like “Stars in Dior,” this latest exhibition demonstrates how image making, in this instance photography, contributed to Dior’s success; how iconography contributed to make Dior an iconic brand.
Post WWII, Richard Avedon, Horst P. Horst, Clifford Coffin, Irving Penn, Cecil Beaton and Erwin Blumenfeld helped establish, the iconographic signature of the House of Dior. Latter photographers built on this foundation of “New Look” glamour, defining the codes of modern fashion photography.
Stretching over 60 years, the list of photographers who captured Dior clothes and spirit, seems endless: early on Henry Clarke, Peter Knapp, Guy Bourdin, Helmut Newton, and more recently Patrick Demarchelier, Dominique Issermann, Peter Lindbergh, Nan Goldin, Jean Baptiste Mondino, Paolo Roversi, Bruce Weber and Nick Knight are among over 80 shown in this exhibition.
The two hundred photographs and 60 accompanying haute couture garments curated by Florence Müller are organised around three themes: The Photographer’s Eye, Portraits of Dior Style, and Construction of the Dior image.
This exhibition is an excellent excuse to travel to Granville in Normandy, France, before September 21st, 2014. If you cannot, you may buy or consult the exhibition catalogue also compiled by Florence Müller. Published by Rizzoli New York, it features, in addition to 83 images, texts by Farid Chenoune, Barbara Jeauffroy-Mairet, Sylvie Lécallier, Florence Müller and Brigitte Richart.
GREAT PHOTOGRAPHERS AND DIOR
Exhibition dates: May 3rd to September 21st, 2014.
Hours: Every day from 10am to 6:30pm
DIOR THE LEGENDARY IMAGES (English)
Dior, Images de légende (French)
Publisher : Rizzoli NY
Format: 20.5 x 26.5 cm (8 x 10.5 in)
83 images, colour and black & white
Cover price: €35 / $45