Modeconnect’s International Fashion Writing Competition /Competition Now Closed

Posted by on Jan 3, 2014 in Fashion Competitions | No Comments


International Fashion Writing Competition

Designer: Rebecca Howarth from Manchester School of Art, Photography: Sayuri Standing

Entries for this competition are now closed.

The Competition

Modeconnect’s International Fashion Writing Competition offers aspiring fashion journalists and writers a unique opportunity to gain experience and exposure. It aims to promote “good” fashion writing, writing on fashion that is researched, reflective, insightful, critical, stylish and engaging.

The competition has two categories, 18 to 21 and 22 to 27 year old. Each of the two rounds of the competition requires the submission of one 600 to 1000 words article and a maximum of five visuals. Only those candidates shortlisted following Round 1 will be invited to Round 2.

For each category the first prize is a five weeks Writing Residency in London, UK, during which the winner will have the unique opportunity to collaborate with Modeconnect, attend major London fashion events and interview Holly Fulton or Lou Dalton, partners of The Woolmark Company. Studio accommodation in central London will be provided for the duration of the Residency.

The competition is run in partnership with The Woolmark Company, Polly King & Co and Laurence King Publishing. The jury includes eminent professionals with varied experiences of fashion writing: Grace Eagle and Johannes Reponen, the editorial team of Address – journal for fashion criticism; Mark Atkinson, a fashion designer, author of How to Create your Final Collection and cofounder of Modeconnect; Professor Catherine Harper, dean of the Faculty of Creative and Cultural Industries at the University of Portsmouth; João Paulo Nunes a fashion journalist and the founder and editor of TheStyleExaminer.comHelen Rochester , Senior Commissioning Editor for Fashion at art book publisher Laurence King.

In addition to be noticed by such an excellent panel, the best submissions will be promoted by Modeconnect and if suitable, by The Woolmark Company.

To take part, candidates must to be born between May 1, 1986 and May 1, 1996; write in English and be in a position to travel to London in the summer 2014.

Competiton logoCompliation 680

The Prizes

Depending on their age on May 1, 2014, entrants will compete in one of two categories: 18 to 21, and 22 to 27 inclusive. Each category will receive three prizes.

The first prize is a five weeks Writing Residency, with independent studio accommodation provided in Central London, close to Modeconnect office. Cost and organisation of travel to London are the responsibility of the Resident. In London, the winner will have the opportunity to meet and interview Holly Fulton or Lou Dalton, partners of The Woolmark Company. Both residencies are timed so that the winner can cover Graduate fashion Week and New Designers (18 to 21 Residency, May 30 to July 5, 2014) or the London Fashion Week (22 to 27 Residency: August 17 to September 21, 2014).

The second prize, one day attending Polly King & Co salon in New-York, Tokyo, London or Paris during the respective SS 2015 Fashion Week, is a unique opportunity to see and experience first-hand the collections of a prestigious stable of designers. Cost and organisation of travel are the responsibility of the winner.

The third prize is an e-voucher worth £100 to spend on books at

The Brief

Each submission for Round 1 and Round 2 must be between 600 and 1000 words long and can include to a maximum of five visuals. Although the submission of visuals is not compulsory, remember that they can add to your writing if published. We strongly advise you source or make some visuals to submit.

Candidates will be shortlisted for Round 2 on the quality of their submission to Round 1. The prizes will be awarded on the combined merits of submissions for Round 1 & 2.

The candidates must be the sole author of the text submitted and have cleared all visuals rights to allow their nonexclusive publication on Images must be in a JPEG, TIFF or PNG format and at least 72 dpi and 1040 pixels wide. Text must be submitted as a Microsoft Word document.

Round 1: write an informative, critical and reflective piece, providing information, insight and perspective on a subject fitting one of the following categories:

– Social Issues that could be addressed by fashion such as identity, fair-trade, sustainability, body image, diversity, fast fashion, environmental issues …

– Opportunities and Challenges faced by a sector of the fashion industry at local or national level. These may touch on: creative or manufacturing processes, local skills and resources, regional specialism, cultural heritage, impact of new technologies …

– A body of work or the latest collection by an emerging fashion designer: a designer of garments available for retail under a label less than five years old – remember that insight matters; carry your investigation to go beyond the surface!

The judging criteria for Round 1 will be overall quality of writing, relevance of the subject, critical skill, ability to engage the reader, quality of research, insight and knowledge of industry, design and manufacturing processes. Note that you are more likely to hold your reader’s attention when writing from a unique point of view and offering an individual perspective. Think outside the box but keep it relevant!

For Round 2, the shortlisted candidates will have to submit a piece of creative writing centred on Wool. This text could be anything from a short story to a technical text or poetic writing. The approach should be individual and the central subject an object made with Wool – a favourite garment for example – or a process involved in the manufacture or maintenance of Woollen goods, from shearing to mending.

Here the judging criteria will be creativity and originality, ability to engage the reader, skills at communicating the qualities of wool as a material and overall quality of writing.

The Jury

The competition will be juried by the following expert panel.

Johannes Reponen and Grace Eagle are the editors of Address  – journal for fashion criticism available both on line and on print. Grace is a researcher, a writer and a designer working on identity, fashion and new media. Johannes is the Course Leader for London College of Fashion MA Fashion Media Practice and Criticism while working on a PHD on fashion criticism.

Mark Atkinson, trained and worked has a fashion designer. He is the author of How to Create your Final Collection and a cofounder of Modeconnect.

Professor Catherine Harper is dean of the faculty of Creative and Cultural Industries at the University of Portsmouth, UK editor of Textile: the Journal of Cloth and Culture, a contributor to Selvedge magazine, and editorial board member of The International Journal of Fashion Design, Technology and Education. Professor Harper is currently working on her first novel.

João Paulo Nunes is a fashion & lifestyle journalist, the founder and editor of and a regular contributor to the Huffington Post and Details magazine network. He has published articles in a number of magazines including GQ, Tatler, DASH, Notion, Article, Muse, Schön!, Varon and Viktor. Nunes has also lectured on fashion and design, judged design and architecture awards and competitions, and advises companies on fashion, style and trends.

Helen Rochester , Senior Commissioning Editor for Fashion at art book publisher Laurence King. She has over twenty years writing and editing experience, commissioning writers for fashion books from around the world.

The Calendar

Round 1 Submission Deadline:          Friday February 21, 2014
Round 1 Results Announcement:          Friday February 28, 2014
Round 2 Submission Deadline:          Friday April 4, 2014
Round 2 Results Announcement:          Tuesday April 15, 2014

1st Residency: From Friday May 30 till Saturday July 5, 2014 – 5 weeks and 1 day – Fixed Dates
2nd Residency: From August 17 till September 21, 2014 – 5 weeks – Can be adjusted

Entry for this competition are now closed!
Find here full details of Modeconnect’s International Writing Conditions Terms & Conditions.

International Fashion Writing Competition



Written by Modeconnect

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