Results of Modeconnect’s Fashion Writing Competition

Posted by on Apr 15, 2014 in Global View | No Comments

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The jury of Modeconnect International Fashion Writing Competition has met and decided who should be awarded the six prizes kindly offered by our partners: The Woolmark Company, Polly King and Co and Laurence King Publishing.

The jury consisted of six eminent professionals with varied experiences of fashion writing: Grace Eagle and Johannes Reponen, the editorial team of Address – journal for fashion criticism; Mark Atkinson, a fashion designer, author of How to Create your Final Collection and cofounder of Modeconnect; Professor Catherine Harper, dean of the Faculty of Creative and Cultural Industries at the University of Portsmouth; João Paulo Nunes a fashion journalist and the founder and editor of; Helen Rochester , Senior Commissioning Editor for Fashion at Laurence King Publishing.

All greatly enjoyed reading the entries shortlisted; making a selection of six was heart breaking. Catherine Harper said on Twitter: “Having completed the judging on the @Modeconnect Fashion Writing competition I can confirm that quality of fashion writing is exceptional.

The Round 1 entries required to be informative, critical and reflective. The stated judging criteria were overall quality of writing, relevance of the subject, critical skill, ability to engage the reader, quality of research, insight and knowledge of industry and design or manufacturing processes.

For Round 2, the candidates shortlisted were invited to submit a piece of creative writing centred on Wool. The judging criteria were creativity and originality, ability to engage the reader, skills at communicating the qualities of wool as a material and overall quality of writing.

For the 22-27 age group, the winners are: 1 – Marta Franceschini, 2 – Christobel Amelia Hastings; 3 – Kati Chitrakorn. The jury would like to give a special mention to the work of Jennifer Martin, Johann Huebsch, Rosi Muller and Eleanor Snare.

For the 18-21 age group, the winners are: 1 – Lauren Sharkey; 2 – Emily Lyhne-Gold; 3 – Emily St John. The jury would like to give a special Mention to Nandini Sahay.

Jaoa Pauo Nunes said: “Lauren’s entry for the first round of the competition (a review of Simone Rocha’s recent collections) revealed a very mature analysis of the subject matter through extremely crafted lexical choices, whereas her piece on wool was ingeniously sophisticated in the way it made wool (and not the individual) the subject of the narrative, a trope that was carried throughout the text in an engaging manner.

Marta’s first entry, a critical analysis of the topic of copy and plagiarism in fashion design, proved to be extremely informative and engaging, and her piece on wool confirmed her accomplished skills manifest in a sharp and highly structured writing by someone who is clearly passionate about researching fashion history.”

We will carry on publishing the competition entries written by the candidates shortlisted after Round 1. You can find them by following modeconnect’s IFWC tag. The Woolmark Company, Catherine Harper and Joao Paulo Nunes have informed us that they would love to publish their own selection on, Textile: the Journal of Cloth and Culture and, respectively. Candidates will be contacted individually.




Written by Modeconnect

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