Jade Simkins, 19, Cape Town, SA

Posted by on Jan 17, 2013 in Your View | No Comments


Major Fashion Emotion


Jade Simkins is a 19 years old Fashion BA Student in Cape Town, South Africa.
You can contact Jade by email at jadey.kins@hotmail.com or via twitter @JadeSimkins


Jade, what is the background of the work you are showing here?
This project holds sentimental value for me: it is one the first projects I did last year at the beginning of the first year of my BA course. I was 18 then! The brief was short: we had 5 hours to create a draped garment using calico and we could draw inspiration from any subject. I chose to contrast the harsh geometrical lines of architecture with the softness of nature.

The short brief, lack of instructions and time constraint were at first intimidating but as my garment progressed, I started to trust my instincts and believe in my creativity. The resulting garment was well received by my lecturers, boosting my confidence and motivation for the remainder of the year.

What inspires you creatively?
I don’t like to restrict my sources of inspiration to one area. When I do, the resulting work feels forced, contrived. Inspiration hits me without warning and can come from an inanimate object as well a guitar riff from a song I like.

Although I don’t necessarily share their design aesthetics, I find the work of Gareth Pugh’s and Iris van Herpen particularly inspiring. Sarah Burton is also someone I look to for inspiration.

Music is important to me and I owe Depeche Mode and Placebo many of my ideas – I dream of my designs one day, walking the runway to one of their songs!

Your favourite film?
My favourite film is Requiem for a Dream. Everything in this film captivated me from the story line to the performance of the actors and the score. I love movies that not only overwhelm you emotionally but also make you think. I’m in awe of Darren Aronofsky.

Your favourite music track or album?
I can’t get enough of the album The Wisest Ones by local South African band Zebra & Giraffe. Their lyrics are so honest and they have a song for every mood. Besides the music, the band members also have great personal style!

Your favourite Video?
The music video for Duran Duran’s “Girl Panic!” definitely tops my list! The combination of good music, unforgettable styling and, of course, appearances from the original “Supers” causes major fashion emotion. I’m obsessed.

View from a Window

Jade’s view from a window

Your favourite Blog or Website for inspiration?
I always visit Nick Wooster’s website. He posts a variety of sartorial and nostalgic images that I find very inspiring, especially when designing menswear.

What does Fashion mean to you?
Fashion is so much more than looking good and wearing the latest trends. I find fashion incredibly empowering; it is one of the best outlets for self-expression. Fashion allows you both to express something about yourself as well reflect how you perceive the world around you.

How do you imagine your future?
The fashion industry offers so many opportunities. I have clear goals but I don’t want to close off anything at this point. I just love it and right now, would like to have a go at everything!

Jade Simkins

Jade Simkins

Maybe I’ll become a wardrobe stylist, working on films or editorials. The South African media industry overall – television, film and editorial – is on the rise and I would love to be part of it.

I also dream of a clothing boutique stocked with my own label… these are some of the things I would like to achieve in the future.

Your ideal internship
My ideal internship would be working under Grace Coddington – even if that meant fetching her coffee for 5 years! An experience like that would be invaluable. Realistically, I hope to intern as a stylist at a local magazine such as South African Elle or One Small Seed to learn the ins and outs of the business.



Written by Modeconnect

Modeconnect endeavours to provide valid and accurate information. Please read our Terms of Use for more information. In no circumstance will Modeconnect be responsible for statements made by the people interviewed.