Scottish Words, Images and Fashion Traditions
This short film The Fairest Isle of All released by Lyle & Scott at the end on November 2013, seems particularly suited as Modeconnect launches its coverage of Scotland and its first Fashion Writing Competition.
Here Scottish words, images and fashion traditions mesh beautifully.
“The cold horizons called. Families waved goodbye.
Boats break waves of salt under angry woollen skies.
They weaved they silver harvest with shreds of blue and red,
All bound and yoked together with the golden gift of grey.
Man over someone shouted and they tried in vain to reach him,
and yet the threads his sister knew him by dragged downwards to the dark.
He was known by damp bright colours as the waves burst up again,
The woven threads of a missing boy from the fairest isle of all.”
This text read by Callum O’Neill was written by Scottish broadcaster Stuart Cosgrove. It evokes the style of Scottish poet George Mackay Brown (1921 – 1996) and references a 17th century poem from the Fair Isle.
The Fair Isle is an island of the Shetland, a subarctic archipelago lying at the extreme north-east of Scotland famous for its knitting style popularised by the dapper Prince of Wales, future King Edward VIII. The term Fair Isle is sometimes used to describe knitting in which stitches are knitted alternately in different colours, with the unused colours stranded at the back. Traditional Fair Isle knits however use threads in only five colours, each row knitted with only two.
Lyle & Scott is a knitwear company established in 1874 by William Lyle and Walter Scott in Hawick in the Scottish Borders, where its production is still done today.
Initially famous for the manufacture of underwear, the label moved into fashion in 1926, creating knitted outerwear. In 1954, Lyle & Scott entered a partnership with Christian Dior to produce joint branded cashmere, leading to further collaborations with luxury fashion brands such as Chanel, Yves Saint Laurent, Liberty, Bergdorf Goodman and Michael Kors. More recently, in January 2014, Lyle & Scott introduced a capsule collection designed by Jonathan Saunders for AW14.
The now iconic Golden Eagle motif was introduced in the 60s as Lyle & Scott entered the golf wear market. The bright colours of the golfwear range bled into the main range, earning Lyle & Scott a renewed popularity in the 80s.
Lyle & Scott holds a Royal Warrant since 1975.
The Fairest Isle of All Credits:
A film for Lyle & Scott’s Fair Isle collection commissioned by Dazed and Confused
Directed by Alabama directedbyalabama.com
DOP: Azul Serra
Camera Assistant: Joshua Richards
Hair: Masanori Yahiro
Groomer: Sayuri Kimino
Stylist: Ellie Grace Cumming
Model: Ben Jarvis
Voice Over: Callum O’Neill
Production Company: Autobahn madebyautobahn.com