Exciting Pictures in Keeping with the Brand Image
Taking place in late February or early March, the celebration of Holi, starts with a bonfire. The following morning a ‘carnival of colours’ sees chaos erupt in the streets where people chase and splashe each other with dry powder and coloured water. The day ends with visit to friends and family. Holi celebrates the arrival of spring and the victory of good over evil. It is a time to play and laugh, forget and forgive, and strengthen relationships.
Based in Manchester Native Youth was launched at Stitch in July 2012. Its moto is “the no-nonsense British way of doing things.” Native youth was a Drapers Awards 2013 finalist for the Uniserve Young Fashion Brand of the Year.
Native Youth creates socially relevant menswear that is not afraid to showcase the eccentricities of British design. Its offering includes shorts and trousers, premium jersey, shirting and outerwear that feature featuring interesting detailing. The brand recently introduced knitwear and sportswear capsule collections.