Static Motion and Inertia are two sides of [BoUnD]

Ines Veselcic recently graduated from AMFI in Amsterdam. She was born in Slovenia at a time when it was still part the socialist republic of Yugoslavia. [BoUnD], her women’s print and garment degree collection is inspired not only by this oppressive past but also by a reflexion on the democratic societies of today. Ines wonders: We often believe we are free and unbound but my question is are we really? The West may no longer experience obvious oppression but aren’t the men in power still manipulating us?

[BoUnD] is a collection relying on bold, complex and sophisticated prints with a daring colour palette. It is organised in two sections, each inspired by a different art movement of the early 20th century, both express a form of Nostalgia.

INERTIA is inspired by Russian constructivism, an art philosophy which later influenced both Bauhaus and De Stijl aesthetics. It recalls the post war era, a time of infrastructural stagnation and political oppression.

STATIC MOTION is inclined towards sportswear. It is a dynamic counterpart to Inertia inspired by Italian Futurism, a movement that celebrated the modernity of the times, a modernity often achieved through technological progress. Speed, youthfulness and a fast paced life were seen by the Futurist as positive values echoing those of today’s society.

Modeconnect interviews Ines.


Ines, your collection is not only visually strong; it also has a very solid conceptual foundation. What comes first, images or ideas?
I am a visual person; I find most of my inspiration in art and images. I love to collect visuals; I seek them constantly on the internet or in magazines. I have a particular fascination for retro and nostalgic ones.
I also love ideas; when I am not designing I like spending time reading and thinking about subjects such as physics, cosmology or philosophy. I easily speculate about our universe and the human mind. Mental stimulation means everything to me; I love that we humans have the ability to think and imagine alternative ways of existing.

What did you set to achieve with your degree collection?
I felt it was important that my handwriting came through my collection. I meant my collection to be an expression of my individuality. I worked intuitively, looking for ways to express and represent my inner world. In addition to this, my work naturally leans towards illustration and graphic design so specific market demands were not my priority. My main purpose was to evoke a certain emotion and to amaze and inspire, hopefully…

How do people react to you work?
People usually react positively; some are very enthusiastic! They have commented that my collection is intellectual and trend sensitive. Following my degree presentation I received very positive feedback from my assessors too. I was so happy; it was one of those moments I wished would never end!
Such reactions fill me with positive energy and the motivation to create more.


Ines Veselcic

How did the process of creating your collection start?
At the beginning of the design process I tried to remain open to as many possibilities as long as possible; I tried not to focus on one particular thing. I started by collecting images and objects that inspired me. I eventually made a selection, approximately defined a theme and started drawing and sketching. I particularly like to create collages, combining different techniques. My experimental phase is usually rather long; I do not like to limit myself.

What has this process of designing your collection, taught you about creativity?
The creative process requires an open non-judgmental mind, perseverance and a flexible attitude. It is a process of self-discovery; it is extremely personal and sometimes difficult to confront.  I believe that there is much more depth and creativity in ourselves that we realize.

With its ups and downs, the search for creativity has helped me to express my inner world and allowed me to grow personally as well as professionally. Creativity is food for the soul just like bread is for the body. Through the course of my education, confronting my creativity, learning to deal with the stress and criticism, I really discovered myself.

What advice would you give to someone who is about to begin designing their final collection?
To be bold, open minded and trust in your abilities. It is important to challenge yourself as well as others with daring ideas. If you feel those ideas have value, do not be afraid to assert them even if this means disagreeing with your teachers or fellow students. To oppose is essential to growth and progress.

What are you doing now that you have graduated?
I am still busy creating, drawing and working on my personal art but also building my portfolio and looking for job opportunities.

What are you looking for job wise?
I would like to continue doing what I love. There are two sides of me. An artistic side hopes for the possibility to express myself, maybe being able to show and exhibit my work as art; the other side strives for commercial success and a leading job in print design. In fact I am hoping to be able to combine both in future; I feel those two sides complement each other. I am still searching the fine line between commercial design and art.

Credits & References

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