Folio: Rejina Pyo AW14

Posted by on Mar 31, 2014 in Folio | No Comments

Rejina Pyo

Rejina Pyo

 

Minimalist Style, Vibrant Colours and Unexpected Playfulness

 

For AW 2014, Korean-born, London-based designer Rejina Pyo took inspiration from the work of Ellsworth Kelly to push forward her signature style established with her acclaimed Central Saint Martins MA graduation collection.

Rigina PyoEllsworth Kelly is a 20th century American minimalist, abstract, artist famous for being a pioneer of Hard-Edge and Colour Field painting in the 40s and 50s. His powerful yet unassuming style is often associated with that of John McLaughlin and Kenneth Noland; using bright colours it emphasizes simplicity of form and concept.

Rejina Pyo quotes Ellsworth Kelly who said: “I think that if you can turn off the mind and look only with the eyes, ultimately everything becomes abstract

Rejina Pyo’s work is both conceptual and artistic. In 2012 she won the Han Nefkins Fashion Award which led to a solo exhibition “Structural Mode” at the Museum Boijman van Beuningen in Rotterdam – latter shown in February 2014, at the Korean Cultural Centre during the British Council International Fashion Showcase. Yet the minimalism of her fashion makes it highly wearable.

Using the words “vibrant colours” and “unexpected playfulness” Rejina Pyo press release for AW14 goes on explaining: “Each garment is used almost as a canvas for an abstract painting, streamlined and minimal in places, and then brought to life with a flash of strong colour in the form of diagonal square panels that act as a unifying theme, reappearing in various sizes throughout the collection. From the belt in her elegantly oversized coat, that cleverly weaves its way around the garment, to the panel of faux fur used in a dark blue evening sweater and the stunning hand painted shard of colour on the shoulder of a white shirt.

Rejina Pyo AW14 collection is beautifully showcased in this lookbook photographed by Emir Eralp, featuring Gaby Loader, hair & make-up by Laura Estrada.

Pictures courtesy of Rejina Pyo

Rejina Pyo

Rejina Pyo


Rejina Pyo

Rejina Pyo


Rejina Pyo

Rejina Pyo

Rejina Pyo

Rejina Pyo

Rejina Pyo

Rejina Pyo

Rejina Pyo

Rejina Pyo

Rejina Pyo


Rejina Pyo

Rejina Pyo


 

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