“I love to see how people dress so uniquely”
21-year-old Seda Avni is a London-based womenswear designer who recently graduated from UCA Epsom. With a keen interest in structured silhouettes, Seda’s ‘Hierographic’ collection explores the history of ancient Egypt and takes inspiration from hieroglyphics, Pharaoh’s sarcophagi and scarab beetles. You can contact Seda at email@example.com or via twitter at @seda_avni and visit Seda Avni’s Portfolio.
Seda, what is the background of the work you submitted?
The images I have submitted come from my graduate collection. Its main inspiration came from the cultural history of Egypt. I began by looking at the hieroglyphics and abstract shapes of the Pharaohs’ sarcophagi and translated them for my garments and prints.
The colour palette of the collection was directly influenced by the iridescent scarab beetle – a symbol of resurrection in ancient Egypt. They also inspired my oversized, statuesque silhouettes.
What inspires you creatively?
I am a very visual person so my inspiration is often comes from modern art, historical works and various world cultures. I should also mention architecture; I remember looking through my brothers architecture books when I was younger and feeling inspired by the structures presented. I often use these influences to translate into modern concept and print, and to inform simple yet contemporary designs.
Your favourite film of all time is?
Although it’s hard to narrow down my favourite film, ‘500 Days of Summer’ has always been an uplifting watch. I fell in love with it instantly watching it for the first time. The whole movie soundtrack is incredible; I play it quite often. I think the reason why I love this film so much is the fact that it’s relatable, unlike predictable Hollywood endings.
Your favourite music track or album right now is?
Jamie XX’s new album ‘In Colour’. It has a great variety of tracks that are perfect for long summer drives.
Your favourite on-line Video is?
There are a ton of videos that I love to watch on youtube. Bad Lip Reading is one of the channels I look forward to the most, it’s genius!
What does Fashion mean to you?
Fashion has always been something I’ve admired. I love to see how people dress so uniquely. After working on one myself, I now understand and appreciate all the hard work that designers put into a collection.
Your ideal Fashion Project is?
It has always been a dream of mine to do some sort of collaboration with my brother – the architect. We are both very close and creative so I think we would make a great team. I am currently planning to develop my graduate collection into something a little more wearable, but keeping a graphic and modern edge.
How do you imagine your future?
I would like to pursue a career in fashion design or graphics. Eventually, … when I’ll feel confident in its success, I aim to begin my own business. Until then, further education, working for a job or completing an internship will be good places to start. I’ll gain as much experience as I can before starting my own company.
What would be your ideal internship?
A paid fashion internship as a studio assistant, or having the chance to work with a designer in London or Istanbul. Ideally, I would prefer to work within a studio that has a smaller team, therefore it will be more hands on and a fuller experience.
Seda Avni is a finalist for Modeconnect’s #YourView15 fashion competition sponsored by Bloomsbury Publishing. The support of our sponsor extends to all our readers: until the end of July 2015 they can benefit from 20% off ALL Bloomsbury’s fashion and design books! Just use the code YOURVIEW2015 at the checkout on www.bloomsbury.com.
Voting open 11th – 19th July 2015.